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Alani Nu • 2022

Alani Nu - Witches Brew

The Witch Is Back

A festive, limited-edition campaign celebrating Alani Nu's return of 'Witches Brew.'

Executive Summary

A festive, limited-edition campaign celebrating Alani Nu's return of "Witches Brew," their caramel apple–flavored energy drink.

Objectives

  • Create limited-time excitement around the seasonal product launch
  • Drive social engagement through influencer collaborations and UGC

Target Audience

Primary

Gen Z and Millennial women invested in fitness, lifestyle, and seasonal trends

Secondary

Health-conscious consumers drawn to limited-edition products

Why It Works

Seasonal Relevance

Taps into fall nostalgia and Halloween culture

Visual Impact

Spooky and glam aesthetic stands out

Key Metrics

Sold Out

Retail Sell-Through

In several locations within weeks

Surged

Social Engagement

UGC under #WitchesBrewEnergy

Previous

Apple Through the Years

Next

Health-Ade Kombucha

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