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Health-Ade • 2024

Health-Ade Kombucha

Refresh Your Everyday

Reimagining kombucha as a lifestyle accessory: stylish, social, and satisfying.

Executive Summary

"Refresh Your Everyday" reimagines kombucha as a lifestyle accessory through fast-paced edits, bold typography, and expressive color palettes.

Objectives

  • Increase brand awareness among Gen Z & Millennials by +15%
  • Boost social engagement by +25% in 6 months

Target Audience

Primary

Gen Z & Millennials who value wellness, authenticity, and vibrant branding

Secondary

Health-conscious consumers seeking a fun soda replacement

Why It Works

Vibrant Positioning

Combines flavor and health appeal

Cultural Fit

Speaks wellness in the language of aesthetics

Key Metrics

+15%

Brand Awareness

Among Gen Z & Millennials

+25%

Social Engagement

Reels, TikTok, Stories growth

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